Everything answers one question
Why Happymami?
In Spain, 75% of babies will use a bottle during their breastfeeding stage (INE data). And science warns us that more than 50% of babies who try a generic bottle lose their breastfeeding.
As expert lactation consultant midwives, we know this problem firsthand. Analyzing and understanding the reality around us, and without ignoring the countless reasons that lead to combining breastfeeding with bottle-feeding, made us create this unique bottle for each mom.
A unique tool to help every mom with her baby who needs or wants to combine breastfeeding with bottle-feeding, without it being affected.
Currently, the rate of babies in Spain who breastfeed during the first six weeks of life is 68% and reduces to 24.7% in the first six months, according to INE data. Data very far from those recommended by the WHO, or compared to the rates of countries such as Norway (71%), Sweden (61%) and Germany (57%). Projects and initiatives such as Happymami help increase these rates, approaching WHO standards.
A continuous implication for the promotion and protection of breastfeeding, but always claiming respect for mothers who cannot or do not wish to breastfeed, or those who, due to personal circumstances, have to suspend breastfeeding before the time they had planned to do so. #IAmMomIAWomanIAmFree.
“We don’t judge, we help you”. Our philosophy from the beginning has been to promote breastfeeding without judging any mother for choosing how to feed her baby, because as the president of the Federation of Midwives of Spain says: “I prefer a happy mother giving a bottle than a distressed woman breastfeeding”.
Redoing the origins of the bottle
From its beginnings, the bottle was created to replace breastfeeding, and only the orography of the baby and the best design to facilitate the suction of the newborn were taken into account without taking anything else into account. We decided to change this fact and work from another perspective: We do not want to replace breastfeeding, on the contrary, our intention is to take care of it and promote it.
Therefore, after years of work and study, for the development of our Happymami bottles, we have taken into account breastfeeding in its entirety.
The anatomy of the mother, the speed of ejection of breast milk, its phases, the needs of the baby, the type of suction, etc. An exhaustive study that has led us to develop a unique bottle in the world, carefully cared for, in which the protagonist is the mom and her baby.
Having reached this point, we had to continue improving
To date, generic bottles carried the premise that they imitated breastfeeding, but… What breastfeeding? Because there are many breasts and all different. At Happymami we have developed our exclusive designs that simulate the different «projections» that each baby would find if we turned their mom’s breast into a nipple.
And a bottle that represents your breastfeeding must carry the best. That is why for our Happymami bottles we have used the best materials, achieving not only the appropriate projection, but also a sensory touch, with a delicate, soft and soothing texture, which imitates the breast, with a touch of color that makes it so natural that it maximizes the feeling of well-being and tranquility in the baby.
Cutting-edge engineering transferred to the care and pampering that our babies’ palates deserve, creating what we like so much… Pleasant sensations.
In addition, during the development of our Happymami bottles, we studied all the needs that are had when using a bottle, in order to provide a solution. Thus you will find that all our teats incorporate a double anti-colic system integrated, without additional parts.
They are easy to clean, with a wide-mouth design that allows cleaning even in the dishwasher, without the need for special brushes. Heat resistant, compatible with bottle warmers, sterilizers and microwaves. And made of the best material available, both the teat and the cup are 100% medical grade silicone of the highest quality.
Safety for your baby free of toxins such as BPA, BPF or BPS, as plastic ones may carry. And if they fall, they don’t break like glass ones. Thinking in detail to offer you the best!
One to One service, a midwife for each mom
And the surprise at the end! When you enter the Happymami world, you are not only buying your custom-designed Happymami bottle for your baby, but it also includes many services that you never imagined getting for just buying a bottle, even if it is the best bottle, obviously! Because it is surprising but our desire to offer you the best has led us to create the One to one Happymami support protocol.
(One to one, is a very midwife expression, in which a work model of midwives is considered, with which each midwife will be accompanying the delivery of a single woman. One midwife, one woman, or One to One in English).
Well, we take this to the world of bottles and we are going to do a One to One from Happymami. Obtaining all this:
- Individual advice with our midwives via WhatsApp to make your bottle design if you need it.
- You will receive guidelines studied to the millimeter to offer the bottle and obtain the best result.
- 24/48 hour urgent shipping.
- Resolution of doubts and difficulties.
- If the baby does not take the bottle, we will ask you for videos of the feedings to be able to help you, see where the problem is and thus get him to take it.
- You have our maternity guides for your mobile.
- Most importantly, you get the bottle that you and your baby need to protect your breastfeeding.
Now there is a bottle that cares for unique and exclusive breastfeeding. Also increasing the chances that the baby will accept the bottle, since it has been designed exclusively for him.
Aligned with the SDGs
At Happymami, we understand that our success is intrinsically linked to the well-being of society and the health of the planet. Therefore, we have aligned our strategy with the Sustainable Development Goals (SDGs) of the United Nations, focusing our efforts on areas where we can generate a significant and measurable impact.
Our commitment is manifested through direct actions and decisive. We promote decent work and gender equality (SDGs 8 and 5), creating an equitable and safe work environment, while actively promoting the development of our team. In turn, we assume the responsibility of protecting the life of terrestrial ecosystems (SDG 15) with policies that minimize the impact of our supply chain. We firmly believe in the power of collaboration, so we lead and participate in strategic alliances (SDG 17) to share knowledge and accelerate change.
In addition, our business activity generates a very positive indirect impact. By creating stable employment (SDG 1), we are an engine for economic prosperity.
Our daily operation is designed to protect water resources and act for the climate (SDGs 6 and 13), reducing emissions and promoting a culture of environmental awareness. Finally, we contribute to social welfare (SDGs 3 and 4), guaranteeing health at work and facilitating access to continuous training as a pillar of development.
