Happymami, a technology project from Jaén, selected for the seventh edition of the Minerva programme.
About Happymami
Happymami did not start with a bright idea. It started with a wound.
From watching, again and again, mothers with commitment lose breastfeeding. Not for lack of effort.
They lost it because there was no real answer when they needed one. Because they had to supplement. Because they went back to work. Because of a drop in weight. Because a bottle undid what they had built.
I am Manuel Fernández, a midwife.
I have been with hundreds of women through pregnancy, birth and the weeks after.
What stays is a mother’s face when breastfeeding slips away. When she needs help and cannot find it. When what she gets is blame, confusion, and a bottle that does not work.
Happymami starts there.
Not to add another bottle. To design a tool that truly stays with her. One that does not replace breastfeeding and does not put it at risk. One that follows each mother’s breast, as if it said:
“I am here to help, without breaking anything.”
With a team of midwives and engineers, in 2019 we set out to make the first bottle shaped to each mother’s breast and to how her baby actually sucks.
Breasts are not all the same. Babies do not all suck the same way. Stories do not all need the same thing.
For decades, one bottle was offered to every family.
We said: enough.
Our story
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2019
- Winner of the Explorer programme, Silicon Valley
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2020
- Utility model, and registration of the trade mark, patents and designs
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2021
- Aceleradora MINERVA
- Lanzamiento al mercado
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2022
- Entrada en Lanzadera
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2023
- AJE Andalusia award
- In physical shops
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2024
- On sale at Amazon
- Lanzamiento nuevos productos
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2025
- France, Germany and Italy. A new identity.
- Rebranding
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2019
- Winner of the Explorer programme, Silicon Valley
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2020
- Utility model, and registration of the trade mark, patents and designs
A picture we could not ignore
Our team of midwives and advisers
Experts in breastfeeding, care, and support without judgement
Every mother who comes to Happymami is looked after by a real midwife. The team is in practice, trained in breastfeeding, perinatal health and infant feeding.
Manuel Fernández
Midwife in a public hospital
For more than a decade, Manuel Fernández has attended births, the weeks after birth, and breastfeeding as a midwife in a public hospital in Valencia.
He specialises in breastfeeding and infant feeding, sits on the breastfeeding committee of Health Department 16, and coordinates midwives who support mothers across Spain.
With more than 100,000 mothers supported, he is a reference when a bottle is needed in real practice. He has shared this approach, grounded in evidence and in respect for each story, at congresses across Spain.
He stands for a way of feeding that does not set one choice against another. That is why Happymami is more than a bottle. It comes from thousands of stories, listened to with care.
Noelia Planells
Midwife at Quirón Salud Valencia
With almost two decades as a nurse and midwife, Noelia has worked in reference hospitals such as La Fe. She now coordinates the birth unit at Quirónsalud Hospital in Valencia.
Her aim is clear: to stay with mothers and help them feel safe at a time that matters so much.
She is the mother of four. That experience, and her work with teams, shapes how Happymami stays with families.
Noemi Belda
Hospital midwife. Specialist in respectful birth and breastfeeding.
For more than a decade Noemi has supported families in hospitals such as La Fe in Valencia and, above all, Virgen de los Lirios Hospital in Alcoy. She has trained in the biomechanics of birth and in breastfeeding.
For her, evidence and close care belong together, and each family decides.
Her son Àlex was born early, and she lived mixed feeding. She breastfed for 15 months with Happymami. That experience is now in the team.
Committed to the evidence
What do we rely on?
Our protocols, guides and products rest on:
- Studies of how a baby sucks (Weber et al., Geddes et al.)
- Data on let-down, flow and oxytocin (WHO, AEP, UpToDate)
- IHAN and WHO protocols, and clinical guides on infant feeding
Our own research with more than 1,680 mothers, presented at congresses including IHAN.
Results
- 94.3% acceptance of the personalised bottle
- 97.4% protection of breastfeeding
- Assessed in clinic and at home
Study presented at the IHAN Spain Congress 2024.
Partnerships and recognition
From the start we have wanted to do the work with care and with real results. That is why organisations, media and professionals in the field recognise what we are building.
We are not looking only for visibility. We are looking for impact.
Each award and each partnership is another step.
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AJE Andalusia award
Entrepreneurial Initiative 2023
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INJUVE award
National Young Entrepreneurs Award 2022
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SME of the Year, Jaén 2024
Runner-up, digitalisation and innovation
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Repsol Foundation – Secot award
for social innovation
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People of the Year, Jaén 2023
Diario Jaén
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Emprende e Innova award 2021
Diputación de Jaén
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University of Jaén entrepreneurship award 2021
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Lanzadera accelerator
Selected (Traction 2022 and Growth 2023)
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Explorer programme
Happymami stands with breastfeeding, the food the WHO describes as fundamental, and with respect for mothers who cannot or do not want to breastfeed, or who have to stop sooner than they planned. The project has been recognised by Banco Santander, Vodafone, Repsol, the Andalusian government, the provincial council of Jaén, the University of Jaén and Minerva.
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Minerva programme
Selected. Andalusian government and Vodafone
In the press
Happymami: a personalised teat that recreates each mother's breast, in size and shape. Read the article
A bottle designed by each mother, so feeding at the breast and from the teat feel the same. Read the article
Bottles made to measure that follow the shape of the mother's breast. Read the article
Five companies from Jaén receive the Emprende e Innova awards. Read the article
The only bottle made to each baby's measure is made in Jaén. Read the article
How a personalised bottle can help mothers keep breastfeeding. Read the article
Happymami's personalised-teat bottles are already used by more than 50,000 parents. Read the article
Made to the shape of your breast. Read the article
Happymami is the bottle that supports breastfeeding for more than 100 mothers every month. Read the article
Happymami bottles turn up on La Resistencia. Read the article
The company that created intelligent bottles. Read the article
Happymami did not start with a bright idea. It started with a wound.
- Work with midwives, paediatricians, breastfeeding advisers and health centres.
- Parenting fairs, including the Baby Fair (Madrid and Valencia) and FAME Lleida.
- Asepri
- Fimi
We are the best-rated bottle
More than 100,000 families trust Happymami
