Free guides written by midwives. Breastfeeding, at your pace.
Real questions for each stage, and practical steps you can use.
Our team of midwives and advisers
Every mother who comes to Happymami has Clara, our virtual midwife, trained on more than 100,000 conversations with mums, and our WhatsApp community, where Manuel, midwife and founder of Happymami, answers questions. The team is in practice, trained in breastfeeding, perinatal health and infant feeding.
Manuel Fernández
Founder of Happymami. Midwife in a public hospital. Specialist in breastfeeding and infant feeding.
For more than a decade, Manuel Fernández has attended births, the weeks after birth, and breastfeeding as a midwife in a public hospital in Valencia.
He specialises in breastfeeding and infant feeding, sits on the breastfeeding committee of Health Department 16, and coordinates midwives who support mothers across Spain.
With more than 100,000 mothers supported, he is a reference when a bottle is needed in real practice. He has shared this approach, grounded in evidence and in respect for each story, at congresses across Spain.
He stands for a way of feeding that does not set one choice against another. That is why Happymami is more than a bottle. It comes from thousands of stories, listened to with care.
Noelia Planells
Birth-unit coordinator. Midwife at Quirónsalud Valencia. Specialist in support through birth.
With almost two decades as a nurse and midwife, Noelia has worked in reference hospitals such as La Fe. She now coordinates the birth unit at Quirónsalud Hospital in Valencia.
Her aim is clear: to stay with mothers and help them feel safe at a time that matters so much.
She is the mother of four. That experience, and her work with teams, shapes how Happymami stays with families.
Noemi Belda
Hospital midwife. Specialist in respectful birth and breastfeeding.
For more than a decade Noemi has supported families in hospitals such as La Fe in Valencia and, above all, Virgen de los Lirios Hospital in Alcoy. She has trained in the biomechanics of birth and in breastfeeding.
For her, evidence and close care belong together, and each family decides.
Her son Àlex was born early, and she lived mixed feeding. She breastfed for 15 months with Happymami. That experience is now in the team.
Our guides
Written by midwives, for each stage.
Breastfeeding without pain: a practical guide to cracks, engorgement and mastitis
Who it is for: Mothers who want to breastfeed and get ahead of the problems that come up most often.
What you will sort out: How to recognise and ease breast pain, nipple cracks, engorgement, mastitis or a feeling of low supply, with current evidence and the techniques midwives use.
Eating in pregnancy: how to eat well, avoid risks and cover what you and your baby need.
Who it is for: Pregnant women who want balanced, safe meals throughout pregnancy.
What you will sort out: What to eat and how to plan meals for you and your baby, which foods to favour, and which signs point to food poisoning.
Breastfeeding: the guide to getting started without doubts and with confidence
Who it is for: Pregnant women and new mothers who want to start breastfeeding without doubts and with confidence.
What you will sort out: You will understand how your milk comes in, recognise your baby's early hunger cues, get a good latch with comfortable positions, including after a caesarean, and know whether your baby is getting enough milk by checking the nappies.
Newborn care: the guide to enjoying your baby without fear
Who it is for: Mothers who want to care for their newborn safely and confidently during the first days and months.
What you will sort out: You will learn to tell the different kinds of crying apart and how to soothe colic, bath your baby and care for the umbilical cord stump, what to expect from their poo and nappies, how to set up safe sleep and when to see the paediatrician.
Partnerships and recognition
We give our best every day. Thank you for noticing.
AJE Andalusia award
Entrepreneurial Initiative 2023
INJUVE award
National Young Entrepreneurs Competition 2022
SME of the Year, Jaén 2024
Runner-up, digitalisation and innovation
Repsol Foundation – Secot award
For social innovation
Jienenses del Año 2023
Diario Jaén
Emprende e Innova award 2021
Diputación de Jaén
University of Jaén entrepreneurship award 2021
Lanzadera accelerator
Selected (Traction 2022 and Growth 2023)
Explorer programme
Selected. Banco Santander (Silicon Valley)
Minerva programme
Selected. Andalusian government and Vodafone
